Rating Writers as Bloggers

Does anyone have any thoughts about which writers have been particularly successful in the way that they have integrated blogging and social media into their writing? I'm not interested so much in the typical approach of using a blog or social media for promotional purposes - which seems to be the primary approach taken by most book publishers and their marketing departments. I'm interested more in learning about writers who have found interesting ways to weave a blog and/or social media directly into their creative process and perhaps into the end product as well.

Bdir

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