SPARK: The Complete Public Relations Guide for Small Business


Get the attention you need to grow your business.  The only PR book you'll ever need.  New for 2018. “SPARK: The Complete Public Relations Guide for Small Business” includes 240 pages of PR tips and tricks for companies, non-profits and other organizations that want to get strong attention in the marketplace. Anyone can use it. Filled with hundreds of easy, practical and proven ways to get into the press (and use social media PR) to be top-of-mind with your customers and other audiences. Use the book to launch a PR campaign or just flip to a few very specific tactics you need right now to get your story told. 

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About the Author

Author Name : Robert Deigh

     Robert W. Deigh, Principal, RDC Public Relations, LLC Robert Deigh Is A Communications Professional With More Than 25 Years Of Experience In PR, Public Affairs, Marketing And Journalism. He Has Helped Hundreds Of Companies And Other Organizations Increase Their Visibility And Build Brands By Creating Strong Relationships With Key Audiences -- Including The News Media And Other Opinion Leaders. Deigh Serves As Communication Counsel To A Broad Range Of Organizations: Fortune 500 Companies, Educational Institutions, High-Tech Firms, Healthcare Organizations, Hospitality, Defense Contractors, The Military, Federal Government, Associations And Other Non-Profit Groups. He Is Also A U.S. Army Veteran. Available on Amazon! Available On Amazon! Deigh Is Author Of Two Public Relations Books. New For 2018 Is The Book "Spark: The Complete Public Relations Guide For Small Business." It Is Available On Amazon And, Soon, In Bookstores. Also, He Is The Author Of The Popular PR Book: “How Come No One Knows About Us?” (W Business Books, Los Angeles) Which Won Three National Book Awards. It Is In Wide Use At Companies Seeking To Grow, PR Firms, And As A Textbook In Communication Classes At A Number Of Universities In The U.S. He Is Also A Frequent Speaker And Workshop Leader On Smart Public Relations Strategies, Business Writing And Effective Media Interviewing. Deigh Writes Extensively On Communication Topics And Ghostwrites Byline Articles, Newsletters And Social Media Content For His Clients. He Has Written Or Re-Written Complete Website Content For Dozens Of Companies. Before Starting His Own Company In 2000, Deigh Was PR Director For Blackboard Inc., In Washington, D.C., An Online Education Company. Before Blackboard, He Was Communication Director Of Two Divisions Of America Online, Inc., And Senior Vice President Of A DC-Based PR Firm. An Award-Winning Writer And TV Producer/Director, Deigh Also Has More Than A Dozen Years Of Journalism Experience. He Was An Associate Editor Of U.S. News & World Report Magazine And Has Written For Many Other National And Regional Magazines As Well As Newspapers, Television, Radio And Online Media Outlets. Deigh Served For Seven Years As Communications Director Of The PBS (Public Broadcasting Service) TV Network Where He Was Also Its National Media Spokesperson. He Was An Active-Duty U.S. Army Public Affairs Officer In The Panama Canal Zone And At A Number Of Stateside Locations. Also, He Was An Executive Speechwriter And Public Affairs Officer At The U.S. Department Of Agriculture And A PR Director At The American Newspaper Publishers Association. Deigh Earned A Bachelor's Degree In Mass Communications From Virginia Commonwealth University In Richmond, Va., And A Master's Degree In Public Relations From The American University In Washington, D.C.


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Latest Poem


Things that make you

Stop and smile

Focus and pause

A little while

What captures your eye

And makes you look

What grabs your soul

And sets the hook

Passions we have

We can’t ignore

To what we’re driven

We must explore

Chef in the kitchen

Begins to cook

Feels like the bishop

That got the rook

A builder steps back

Admires the house

Proud as a cat

That caught the mouse

The musician plays

And performs the song

To which the crowds

Sing along

We all have gifts

It’s only fair

They benefit others

And we must share

Some are inherent

Others unique

Most take work

To hone technique

We live our lives

The way we must

It’s vital our compass

Collects no dust

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