The subway ad is enticing. One might even consider it elegant as well. A
beautiful woman, sitting atop a desk in a sparsely decorated office,
staring directly at Bobby Fastow, a blue collar worker, on his way to
his monotonous yet physically exhausting job. The photograph has
an unusual charisma, a spectacular presence. It seemingly leaps off and
out of the poster.
Bobby Fastow intensely absorbs the information
directed at him. BurgerBlast, his favorite fast food restaurant, famous
for quick service and reliable, if not artery-choking fare, is
announcing a new name and a new direction.
But, in the world
of advertising, nothing is as it seems. What if the line that separates
an advertisement from the real world were erased? What if an image
stepped from an ad and beckoned you to follow it back, inviting you to
melt into its world. Could you resist? Bobby Fastow couldn't, and his
decision would turn his world upside down.
A retired orthopedic surgeon who has traded in his knife for a word processor.